Meet our team

We are passionate about startups and committed to help you build, grow & give back

The Team
Ludo Ulrich

Ludo Ulrich | Head

Ludo is the team Frenchman and most recently served as VP of Business Development at UP Global (Startup Weekend, Startup America, Startup Digest, Next), a non-profit organization that supports entrepreneurship through communities in more than 100 countries and now part of the Techstars family. Prior to joining UP Global, Ludo was the Global Program Director for Microsoft BizSpark.


Oktana Salesforce Development

Oktana | Dev

Oktana is an agile development studio focused on building apps in the Salesforce App Cloud. We chose to build our program on and to utilize Salesforce Identity to power registration and login by email. We store all of our customer data in Sales Cloud and manage customer service with Team Oktana are very much a part of the Salesforce for Startups team.


Julia Barrett

Julia Barrett | Build

Julia is the team eclectic and joins the program from Heroku. She is passionate about building strong companies, from platform to culture. After many years managing global e-commerce partnership programs, including the eBay Partner Network, she drove early-stage marketing for Wealthfront, the largest and fastest growing fintech startup. Julia manages our cross-company Build team and Give Back efforts.


Mike Kreaden

Mike Kreaden | Grow

Mike is the team ultra runner and has been with Salesforce since 2002. Mike is passionate about all aspects of entrepreneurship and has spent much of his career helping Salesforce partners grow to be successful companies – first as a founding member of the AppExchange team, later as Managing Director of AppExchange enablement programs. Mike manages our cross-company Grow team and advisor network.


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